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Live Like a Kid!


Ginch Gonch was born from the rebellion against the dull, colorless underwear endured by most people, and has quickly become one of the fastest growing premium lifestyle brands internationally. It was the first of its kind to successfully combine humor and sexuality with funky, fashion-forward designs, and has completely reinvented the underwear industry through the unconventional ways it sets the trend for the rear end.

Ginch Gonch was taken from the dialect commonly used in Alberta and Bristish Columbia, where "ginch" and "gonch" designates underwear - the words probably being from an Eastern European or Ukrainian origin.

Through its cheeky, outside-of-the box marketing campaigns and sassy names for its products, Ginch Gonch has acquired the reputation of being the brat of the industry. Ginch promotes fun, freedom of expression and diversity through its famous catch phrase “Regardless of your inches we cover you in our Ginches!”. Our underwear have won the hearts and crotches of millions all over the world who embrace the Ginch Gonch Live Like a Kid! philosophy.

Bringing fun into bedrooms worldwide, Ginch Gonch can be found in premium department stores and exclusive boutiques in New York City, Chicago, Los Angeles, Miami, Montreal, Tokyo, Paris, Toronto, London, Amsterdam, Berlin, Vancouver, Barcelona, Glasgow, Düsseldorf, Johannesburg, Hong Kong, Singapore, Mexico City, Madrid, Sydney, Milan & many more!